We Develop Affordable SEO, PPC Management & LinkedIN Marketing Strategies For Small To Medium Sized Companies.

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email us : inquiries@sheffield-marketing.com

 

 

 

 


Web Site Usability Analysis

Sheffield Marketing's website analysis report is like a big-picture view of the issues that are preventing your site from getting more traffic and conversions, which lead to sales. After you have received the report you can complete the recommended updates in-house or have Sheffield Marketing implement the recommended changes to your site.

There are many factors that go into a successful web marketing strategy. Our Site Analysis Report is a comprehensive review of all the possible factors that may be inhibiting your website from getting the traffic you desire. We cover the following areas:

Competitive Analysis

We will look at where your site currently stands against the competition in your industry. We will specifically analyze:

  • Key Phrase Rankings
  • # pages indexed by major search engines
  • Number of inbound links

Current SEO Analysis

Is your site fully optimized for the search engines? We will take a look at all aspects of your current on-site SEO and identify any weak spots that need to be improved. We will also give you some website optimization secrets to get your site ranking faster. We will look at the following areas:

  • Title review
  • Meta Tag Review
  • Content Review
  • Current Stats Analysis
  • Technical Assessment

Keyword Research

Do you know which keyword phrases are most likely to produce targeted traffic that will convert into buyers? We will do a thorough analysis of all the possible keywords and phrases in your market and show you which ones are most likely to be 'buying' keywords that are worth targeting.

Usability Study

What happens when your targeted visitors reach your site? Is the page view on your site compatible with all browsers? How about your web server? Does it have the capacity to give your visitors reasonably fast download times? What about when your visitors finally load your site? Is it easy for them to navigate and do they find the layout of your site user friendly? What about errors like broken links and bad content? Finally, what happens at check-out when your visitor attempts to convert into a buyer? We will look at all these factors and identify any holes in your site that make it difficult for your visitors to use it. We will specifically examine:

  • Navigation
  • Use of Site map & 404 Pages
  • Design & layout recommendations
  • Page download times
  • Browser capability check
  • Shopping and/or check-out process review
  • Accessibility issues
  • Review for errors, bad content, broken links

Copywriting/Marketing Analysis

Is the copy on your site attractive to your target market? We will take a look at it and show you how to improve it based on the following factors:

  • Appeal to target audience
  • Writing style and content overview
  • Additional content improvement recommendations

One hour phone consultation

In addition to our comprehensive web site analysis, we will also give you a free one hour phone consultation to review all of our findings, explain our recommendations, and answer any questions you may have.

To get started on an analysis for your web site, call us @ 847.863.1441 or email us info@sheffield-markteting.com

 

 

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